Today we’re going to talk about Business Cards for Creative Professionals while NOT breaking the bank.
I decided earlier this month that I was going to get myself an early Christmas present. You see ages and ages ago I made a handful of super cute, super crafty business cards by hand. There were stitches and handwriting and I was very, very proud of them and gave them out with a smile. Until one day when I was leaving a store where I had done a product demo and found probably 20 little pieces of my hard work on the ground in the parking lot.
Since then when anyone asks for a business card I just give a “Nope, don’t have any.” But that’s hardly professional is it? So so I decided that I was going to make some that would be far less heartbreaking to spy in the gutter. This time I went with mass printed cards designed to suit the style and look of my blog.
I used to be a graphic designer way back when so I had the skills to make my own printable cards but I did some research to see what others are putting on their creative type business cards. If you’re not the type to do layout work, you can always hire a designer to knock out your design or use services through the printer you select to run your cards. Be sure to have a good sketch of what you want to keep the work and revisions of your designer to a minimum keeping the design costs from breaking the bank.
This was my first attempt at the front of my card, and the one I wound up running with. My blog header/logo is prominently displayed and I used my rhinestone background I also use on my Twitter profile.
But then I did some research and thought that I just HAD to have my social profiles on there. So I moved things around and played with it a bit and this was what I liked best. But in the end, it was just too much for my design aesthetic and so this draft got nixed for the less comprehensive, but more flattering first proof. And that’s okay.
I want people to go to MY BLOG more than my Facebook profile. And guess what? If they want to follow me on Facebook, once they get to my blog there are lots and lots of prominent links to take them there!
And here is the backside. I truly believe that double-sided business cards have the best impression. They look more expensive which projects that you are more successful and people like other people who are doing well which is basically marketing 101 in a nutshell for you :) Yep, people want to give their money and time to people who look like they already have plenty of money and die-hard followers.
There are lots of things you can do to create the back of your card. I decided that I was just going to use the design I had already created for my social profiles. Yep, this same image can be found on my personal Google+ profile, my Dream a Little Bigger Google + profile, my Twitter profile and my Facebook profile. Why? Because I want to keep my brand consistent.
You can also use pictures of your projects in a nice layout or a nice shot of yourself spanning the back (think yourself smaller on one side in front of a nice background like trees that take up most of the card not a close up of just your face, unless you’re into that :) or use any image that would mean something to someone interested in following your blog. Do you do crochet exclusively? Stage a shot of your yarn and hook!
So to wrap this up, here are my tips for creating your own creative professional business cards:
- Use elements that are commonly found on your website or social media sites. This helps to build your brand.
- Keep fonts to a minimum. Use 3 at most, the one in your logo, one for your name, and one for your additional information. This prevents the card from getting too busy.
- Include your social media links if you feel you have the space. But don’t feel required to.
- Feel free to recycle imagery used in your various social profiles. You worked hard on that header, get some use out of it!
- Find a local or online printer that you like the price of. Feel free to request a print sample kit to be sure you like the quality of what you’re paying for. Any decent printer will be happy to oblige. And be sure to check out my last paragraph here for the name of my printer!
- If using a graphic designer or service, know what you want before you order to save yourself a considerable chunk of change. A sketch goes a long way to pare down the design time.
- Always design your cards at 350 dpi or greater for the best print quality if doing yourself. And ask your printer for a design template before you begin so that your cards are perfectly to spec.
- Remember if working on a card that has a full bleed (where the printing goes all the way to the edges of the card) to have enough space from the trim line to your text so your words don’t get lopped off.
- Stay true to yourself while trying to maintain a professional look. Does my card say “Craft Blogger and Glitter Enthusiast”? Yep. Is that kind of silly? Yep. But did I keep it on there? You know I did! But I kept the look simple but fun so I feel like they are still reflect my professionalism. Because I may be crafty and hoard glitter, but I also have never, ever missed a professional deadline.
And last, but probably most importantly, I’m going to share with you my printer. Now I’ve used this printer for YEARS. Seriously, I began using them at my job as a marketing coordinator, oh 8 or 9 years ago, and have used them exclusively ever since. Their quality is amazing and their prices are practically unbeatable. I ordered 1,000 business cards, double-sided color for just over $31 WITH shipping which may surprise some of you who have already ordered business cards for yourself…
In my research of what other craft bloggers do for their business cards and I found that one printer in particular was used over and over. So I decided to check them out because so many obviously love their cards from them. But if I used this very popular printer among craft bloggers, my cost for 1,000 cards SOARED to $239.75 with shipping and that is the SALE PRICE. Now remember I spent $31!!! $200+ is freaking ridiculous. I wasn’t just shocked, I was ticked because people are getting ripped off! Seriously, by ordering through a less popular printer I SAVED $208 on my business cards. So, yeah, check out Got Print for great quality and inexpensive business card printing. Rant over.
Best of luck to you and I hope you get the best possible business cards you can. Ones that are distinctly you, reflect the brand you’re going for, get your name out there, and don’t cost you an arm and a leg! And while you’re here, feel free to link up to one awesome link party, Link It or Lump It! OR check out more posts for becoming a better blogger!
And just in case you’re wondering, this is NOT a sponsored post.Written by Allison Murray - Visit Website